On Duty have retail stores on Defence Force bases across the country, and work closely with current and ex-servicemen to understand your needs to ensure troops get the job done. No matter what uniform you wear – On Duty are here to serve you.
Why did On Duty / 254 engage Avoca?
Avoca led On Duty / 254 from concept through to deliver of a viable RTD product.
To play using your mobile device, go to 254cans.com
What Avoca did.
● Product Team Resourcing
● To Market Product Strategy
● Full Brand Development
● Product Development & Design
● Service Design, Campaign
● Campaign Development for Traditional & Social.
● Customer Experience Insights
● Experience Product Design
● Service Design Journeys
● Management Consulting
Leveraging SD, CX, XD, and ECD Business and Product Research, we were able to identify key buying behaviours and new personas. We were able to design & develop a RTD product offering along with a 'go-to market strategy', launching a product in a target demographic which resulted in high absorbtion.