HYBRID VENTURES COMPANY
Our Partner & Senior Consulting team have a high level of subject matter knowledge and experience that spans decades of practical application in a number of verticals. We're well placed to help you develop business strategies that are based on deep knowledge of what actually works rather than theory or guess work.
A discrete body of work that focuses on ROI because we’re invested in your business outcomes. We work toward aligning business requirements with CX, SD, XD, development, and implementation.
Our approach validates how your business will maximise the ROI on the investment in UX/UI and minimise the risk of overspending. Through a two week objective assessment on your business through the lens of digital product design, we identify a clear roadmap for delivery optimised for your business’ framework.
We use data over opinion and build a solid, rational business case for future tech product investment.
Your investment in us is an investment in the digital future of your business.
Customer Experience & Service Design
Evidence based innovation with tangible prototypes to inform implementation - i.e. creative outputs designed to assist implementation and testing.
We combine Quantitative and Qualitative insights as springboards for ideation and prototyping. We aim to deliver experiences with viable CX/SD/XD, brand stretch, customer engagement to drive sales and service.
We deliver a multi-dimensional view, both business & customer. Insights depict a customer’s interaction with a brand and how it interacts with the customer - invaluable when isolating when and what is required to develop customer strategies.
User Experience, User Interaction, Interface Visual Design, Copy & Creative Direction
Product design and scaling viable solutions is still core to business’ success. How your brand looks, sounds, and communicates defines how your audience perceives you.
Often neglected but just as important is the experience of engaging with your brand ultimately your product. The user experience should be intuitive, easy, helpful and seamless, focused on the customer needs defined by data insights and brought to life through human centred design. Just some of the services we offer include.● Campaign ideation, art direction and copywriting
● UX, UI, VD product design driven by business requirements, hi-fi prototyping, research, user lab testing and data
● HCD & Mobile-First methodologies
● Content strategy and development including rich content and SEO
Customer Research & User Lab Testing
We build empathy maps visualising the consumer experience. Through conversations and multiple data sources we model their journey, identifying key moments and emotions, finding their frustrations, pain points as well as hypothesising functions and features that resolve their needs.
From here we can start to optimise, filling in gaps, cutting back overload, preventing drop off, encouraging return and streamlining the overall experience. This can be all quantified in revenue both potential and lost.
We co-create with experts in your business as well as real consumers, focussing solely on their emotional experience to help inspire ideation. We use prototypes such as interactive creative mock ups to test with real customers.