Telstra Enterprise
Department of Finance Product Transformation
June 14, 2024
Kimmy K App
June 13, 2024
Telstra Enterprise: Re-Imagine Enterprise Business Partner Service Self Serve Portal
Telstra Group Limited is an Australian telecommunications company that builds and operates telecommunications networks and markets related products and services. It is a member of the S&P/ASX 20 and Australia's largest telecommunications company by market share.
Why NBN Co Engaged Avoca
Avoca was engaged to help Telstra Enterprise re-imagine the business partner portal including self serve help and support services in real time.
To learn more about our services and solutions, visit telstra.com.au
What Avoca did.
● Product Team Resourcing
● To Market Product Strategy
● Full Brand Development
● Product Development & Design
● Service Design, Campaign
● Campaign Development for Traditional & Social.
● Customer Experience Insights
● Experience Product Design
● Service Design Journeys
● Management Consulting
Result/outcome:
Leveraging SD, CX, XD, and ECD Business and Product Research, we were able to identify key buying behaviours and new personas. We were able to design & develop a field service product offering along with a 'go-to market strategy', launching a product in a target demographic which resulted in high absorbtion.