My Telstra App

Boral IoT Telematics Dashboard
December 7, 2020
AVOCA Ventures /Investments
December 5, 2020

Telstra Corporation Limited is an Australian telecommunications company, S&P/ASX 20 and Australia's largest telecommunications company by market share.

Why did Telstra engage Avoca?

Avoca led product design alignment sessions using Design Sprint methodology to ensure all features, product teams, and capability was integrated - ensuring the customer experience was cohesive from e2e.

My Telstra App was the new industry leading app that made it easier for customers to do what they need to do without the wait.

What Avoca did.

We lead the business through a series of capability & product design pre-release alignment workshops - i.e. UX Product & Service Design Alignment / Design Sprints / Management Consulting.


Leveraging our MVP product design sprint process we successfully influenced key business stakeholders to pivot quickly while making sure all features and capability were integrated for an optimal e2e customer experience.


Ask us how we can evaluate your e2e tech product offering - spanning new business model development, CPA & ROI, squad capability, influence your brand & comms strategy so that it can effectively provide a tech product steer and roadmap, X3 your bottom line using real-time component analytics and clear business guidance.