DRIVING CONVERSATION

//Research & Insights


We work tirelessly researching, crunching data to surface insights that support & prove how to reduce your CPA and increase ROI.

 
January 11, 2021

What COVID means for the Creative Industries in 2021

Amidst the high unemployment rates of creative professions, it’s difficult to be optimistic about the immediate future. But the situation will improve and there are a number of areas which are even doing well amidst the pandemic. Many of us will choose to ride out the storm, some of us won’t have a choice. But now could be an opportunity to realign skill sets with a view to creating the future you want. SOME COVID WINNERS No one is really a winner during COVID, but there are challenges facing many companies that can be converted to opportunities for young creative people. Of course us old dinosaurs who are stuck in our ways will have a harder time rebranding ourselves, but for those starting their careers, now is the time to really think about what the end goal is and what steps you can take to get there. Film and Television […]
January 4, 2021

How two Students made $600,000 USD in 24 hours

In 2017, University of Arizona students Alan Alchalel and Brady Silverwood devised a strategy to promote their swimsuit line, Sunny Co Clothing. They promised everyone who reposted the image above a “free” swimsuit — just pay $12 shipping (retail value $64.99). Offer ends in 24 hours. Overnight, their Instagram following jumped from 7,000 to 784,000. More than 346,000 people took up their offer, forcing them to cap the promotion at 50,000 units. Let’s do the math: 50,000 units x $12 = $600,000. No, that’s not a typo.The campaign grossed over $600,000 in 24 hours. It was so unexpectedly popular they had to issue almost $73,000 in refunds because they couldn’t meet demand. This spawned a slew of articles calling the campaign a failure. One writer even thought that it belonged in the same category as the infamous Fyre Festival. But if these publications had just paused to think, they might’ve realized they were missing the big picture. Inventory issues aside, […]
December 10, 2020

This One Thing Separates The Doers from The Dreamers

When Steve Jobs was 12-years-old he wanted to build a frequency counter, but he was lacking some of the necessary parts to complete the project. Instead of giving up, however, he did the only thing he could think of: he looked Bill Hewlett’s number up in the phonebook and he gave him a call. To Steve’s surprise, Bill, the co-founder of Hewlett Packard, personally answered the phone. After Steve explained who he was and what he was up to, Bill agreed to give him some spare parts for his project. Not only that, but he also gave Steve a summer job at HP putting nuts and bolts together on the assembly line that built frequency counters. While sharing this story in 1994 with the Silicon Valley Historical Association, Jobs stressed the importance of asking for what you want: “Most people never pick up the phone. Most people never call and ask. […]
December 9, 2020

Will working remotely last?

Even with the recent surge in COVID-19 cases, a lot of places are still allowing offices to continue re-opening even though they probably shouldn’t be. That means that the option to work from the office may once again be available. Companies are going to be faced with the question of whether to stay remote across the board, fully bring everyone back to the office, or give people the option. So far it seems like that third option is going to be the most popular — but it’s also the most problematic for employees. Work-from-home trend among tech companies Jack Dorsey, the CEO for Twitter and Square, recently announced to both companies their employees will be allowed to continue working from home indefinitely. Facebook followed with their own announcement that their employees may also work remotely (plus some strange comments about pay cuts). These are just a few examples among many. But […]
December 7, 2020

I assumed we need employees, not consultants!

It’s “game-on” for digital transformation. Accelerated by COVID lockdowns, the pervasive “new normal” has driven greater expectations on engagement and digital product design. These demands are forcing companies to recalibrate their digital priorities to ensure they are competitive and delivering on existing and prospective customer expectations immediately. With this change comes new realities for business leaders: Customer expectations of engagement with businesses have changed forever – “good enough” just isn’t good enough anymore and mobile first is essential. Internal teams that were previously built to execute longer term roadmaps are now struggling to cope with the weight of organisational expectation to pivot, respond, adapt and deliver in an agile way. Leadership uncertainty exists everywhere – what’s my next step?; how do I make it happen fast?; and how can I be sure that my plans will succeed? Q: What is the habitual organisation response to these types of challenges? A: […]