Apple iWatch eSim Optus Activation

AVOCA Ventures /Investments
December 5, 2020
Optus Device Insurance Service Transformation
December 2, 2020

Singtel Optus Pty Limited is an Australian telecommunications company headquartered in Macquarie Park, New South Wales, Australia. It is a wholly-owned subsidiary of Singtel.

Why did Optus engage Avoca?

We were responsible for designing & digitising the eSim Onboarding for the Apple Series 3 Watch.

What Avoca did.

Provide a lead product design steer, service design and management consulting.


The automation and self-serving capability was a critical strategic business decision for Optus - i.e. to be the first in the market to resell the Series 3 Watch in the Asia Pacific region.


Ask us how we can support your product feature team by overflowing critical requests and delivering best in class solutions.