American Express The Gourmet Explorer
McDonalds Happy Land
September 8, 2020
American Express The Gourmet Explorer hosts a journey through eight of its favourite cities, brought together with the launch of the American Express Explorer Travel Card, exploring everywhere 'fast'. The journey engages you, the user, with three personality related questions, before landing on the city for you.
Why did AMEX engage Kylie a Senior Consulting Visual Designer?
Short-form copywriting involved writing introductions for cities hero sections and journey questions. Destination detail completed by a writer and location images supplied in press packs.
What did Kylie do.
Lead the brief keeping primary art direction was established in line with the GT brand: typefaces, lustful photography and romantic writing style, whilst incorporating AMEX characteristics. Each illustrated icon (highlights below) reflects its destination using a simple colour palette and geometric base.