Why did AMEX engage Kylie a Senior Consulting Visual Designer?
Short-form copywriting involved writing introductions for cities hero sections and journey questions. Destination detail completed by a writer and location images supplied in press packs.
What did Kylie do.
Lead the brief keeping primary art direction was established in line with the GT brand: typefaces, lustful photography and romantic writing style, whilst incorporating AMEX characteristics. Each illustrated icon (highlights below) reflects its destination using a simple colour palette and geometric base.